For more than 30 years, Bob Archer has been a dedicated and innovative equipment supplier to the water sports industry. Beginning as a life jacket supplier (Kent Sporting Goods) and private label vendor to the sport's biggest brands, Archer's products have touched nearly every towed water sports enthusiast.

Bob Archer’s vision and commitment to the industry are best exemplified by his investment in numerous struggling waterski and towable manufacturing firms that supply equipment globally. His business acumen maintained the brand heritage and unique identities seamlessly, which likely ensured the survival of product dealers and retailers worldwide in an industry crisis. His willingness to support athletes and athletic events is unparalleled.

Today, Bob Archer and partners own HO Sports, Connelly, O'Brien, Liquid Force, Aqua Glide, Barefoot International, and more. None would be thriving today without Archer's guidance and commitment. Archer's dedication to the brands we know and love keeps people enthusiastic about being on the water, generating growing participation in towed water sports and forming an industry.